Companies supporting President Obama's big-government policies risk suffering a dramatic drop in customer favorability, a newly-released nationwide research survey of conservative voters conducted by FreedomWorks and the National Center for Public Policy Research reveals. In one example of the research findings, General Electric and Johnson & Johnson - companies that played key roles in advancing President Obama's agenda, including cap-and-trade and health care - experienced plummeting favorability among conservatives after they were informed of the companies' lobbying efforts. The drop in favorability was most severe with conservative voters active in the Tea Party movement. Significantly, a substantial number of these consumers said this drop in favorability would influence their buying decisions.
Key findings about conservatives:
* Favorability of General Electric fell from 51% to 20%.
* Favorability of Johnson & Johnson plunged over a staggering 50 points - from 69% to 16%.
* Sixty percent of conservative voters said they are less likely to buy products from companies that have lobbied in favor of Obama's legislative agenda.
Key findings about Tea Party activists:
* Only 28% of conservatives active in the Tea Party had an initial favorable opinion of GE, but this number dropped to 13% after these voters were informed of GE's support of Obama's policies.
* 60% of conservatives active in the Tea Party had a favorable opinion of Johnson & Johnson, but this number plunged to 8% after they were informed of Johnson & Johnson's support of Obama's policies.
* Eighty-one percent of conservative voters active in the Tea Party are less likely to buy products from companies that have actively lobbied in favor of Obama's legislative agenda...more
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