If you haven't heard about the coming U.S. Census, you will soon. Washington is spending $340 million to make sure. Through March, the nation will be bombarded by what the federal government calls "the largest civic outreach and awareness campaign in U.S. history," aimed at getting every household to fill out a 10-question form for the once-a-decade count. The vehicles in the $15 million road show took off from cities all over the United States, from Independence Mall in Philadelphia, Times Square in New York, and the Gateway Arch in St. Louis. Their travels - totaling 150,000 miles - can be tracked on Twitter, Facebook, Flickr, and YouTube. If you're still oblivious to the census, there is more. This week, a $325 million barrage of print, broadcast, cable, and online advertising begins. About $100 million of the promotional budget is economic-stimulus money from the American Recovery and Reinvestment Act...read more
Tuesday, January 12, 2010
Feds spend $340 million to publicize census
If you haven't heard about the coming U.S. Census, you will soon. Washington is spending $340 million to make sure. Through March, the nation will be bombarded by what the federal government calls "the largest civic outreach and awareness campaign in U.S. history," aimed at getting every household to fill out a 10-question form for the once-a-decade count. The vehicles in the $15 million road show took off from cities all over the United States, from Independence Mall in Philadelphia, Times Square in New York, and the Gateway Arch in St. Louis. Their travels - totaling 150,000 miles - can be tracked on Twitter, Facebook, Flickr, and YouTube. If you're still oblivious to the census, there is more. This week, a $325 million barrage of print, broadcast, cable, and online advertising begins. About $100 million of the promotional budget is economic-stimulus money from the American Recovery and Reinvestment Act...read more
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